Etsy alternative

The Etsy alternative where the store is yours.

Etsy rents you a stall in its marketplace: its traffic, its rules, its fees, and its customer relationship. commerce.fyi gives you your own storefront, payments in your own Stripe account, and your customer list under your control. Describe what you sell and get it back finished.

Start with one line

No signup. You'll see your store right away and can edit everything.

One gives you parts. One gives you a store.

Etsy

A stall in someone else's marketplace.

Etsy brings buyers and handles discovery, in exchange for listing and transaction fees, marketplace rules, and a customer relationship that belongs to Etsy, not to you.

commerce.fyi

A store that belongs to you.

commerce.fyi gives you your own storefront and your own Stripe account. The customer list is yours. You own the brand and the relationship, not a profile inside a marketplace.

commerce.fyi vs Etsy, line by line.

Ownership

commerce.fyi

Your store, your domain, your Stripe account, your customer list.

Etsy

A shop profile inside Etsy. The marketplace owns the platform and the buyer relationship.

Fees

commerce.fyi

No marketplace listing or transaction cut. You pay standard Stripe processing.

Etsy

Listing fees plus transaction and payment-processing fees on every sale.

Discovery

commerce.fyi

You drive your own traffic. The store is the foundation you build on.

Etsy

Etsy search and marketplace traffic bring buyers, on Etsy's terms.

Branding

commerce.fyi

A full storefront in your own brand, with pages you control.

Etsy

A shop page styled inside the Etsy marketplace template.

Best fit

commerce.fyi

Sellers ready to build a brand and own the customer relationship.

Etsy

Sellers who want marketplace foot traffic and minimal setup.

When Etsy is the better choice.

Etsy is a real channel, and for some sellers it is the right one. Choose Etsy, or run it alongside your own store, if:

You depend on Etsy's built-in marketplace traffic and have no other way to reach buyers yet.

You are testing a product idea and want listings live with the least possible setup.

Your buyers specifically search Etsy and trust the marketplace as the place to buy.

You want a low-commitment second sales channel in addition to a store you own.

See your store before you commit to anything.

No signup. Describe what you sell and compare a real commerce.fyi store to the Etsy setup you were about to start.

Start with one line